At BestBedding.co.uk, your privacy matters to us. This page explains how we collect, use, and protect your data when you visit our website. It also details how we use cookies and your options for managing them.
1. Who We Are
BestBedding.co.uk (“we”, “our”, or “us”) is an independent website that provides advice, guides, and product recommendations related to bedding and sleep products.
We participate in the Amazon Associates Program and use analytics tools to understand our audience and improve our content.
2. Information We Collect
We don’t collect personal information such as your name, address, or payment details directly.
However, certain non-identifiable data is collected automatically when you use our site, including:
- IP address and general location (region or city level)
- Device type, browser, and operating system
- Pages visited and time spent on site
- Referring websites or search terms
This information is collected through tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console (GSC) using cookies and similar technologies.
3. How We Use This Information
We use this data to:
- Analyse visitor trends and site performance
- Improve our website’s content and usability
- Understand how people find and interact with our site
- Detect and prevent technical issues
We do not sell or share your information with third parties for marketing purposes.
4. Affiliate Links
Some of our pages contain affiliate links to Amazon.co.uk.
As an Amazon Associate, we earn a small commission from qualifying purchases — at no extra cost to you.
Amazon may use cookies to track referral activity and attribute sales.
You can read Amazon’s Privacy Policy here:
https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=201909010
5. Cookies Policy
Cookies are small text files placed on your device to help websites function efficiently and provide information to site owners.
We use the following types of cookies:
Essential Cookies
These are required for the website to function properly. You can’t disable them through our site, but you can remove them in your browser settings.
Analytics Cookies
We use Google Analytics 4 (GA4) via Google Tag Manager to collect anonymous data about how visitors use our website — such as which pages are viewed, how long visitors stay, and what devices they use.
This information helps us improve our site’s performance and user experience.
You can read Google’s privacy and data practices here:
https://policies.google.com/privacy
Affiliate Cookies
When you click on an Amazon affiliate link, a cookie is stored by Amazon to track the referral. This cookie ensures we receive a small commission if you make a qualifying purchase.
6. Managing Cookies
You can control or delete cookies through your browser settings.
To learn more about managing cookies, visit:
https://www.aboutcookies.org
If you prefer not to be tracked by Google Analytics, you can also install Google’s opt-out browser add-on:
https://tools.google.com/dlpage/gaoptout
If you’re using a cookie consent tool like Cookiebot, you can update or withdraw your consent at any time by revisiting the cookie banner on our site.
7. Data Retention
Analytics data is retained in Google Analytics for up to 26 months, after which it is automatically deleted.
We do not store personally identifiable information on our own servers.
8. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
- Access any personal data we may hold about you
- Request correction or deletion of your data
- Withdraw consent for analytics cookies or tracking
To exercise these rights, please contact us at hello@bestbedding.co.uk.
9. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time.
Any changes will be reflected on this page with a revised “Last updated” date.
10. Contact Us
If you have any questions about this Privacy & Cookie Policy, please contact us at: